Telegraph Luxury – Carrera Heuer

This was a shoot for Telegraph Luxury magazine. When shooting for this client the brief is usually pretty open. I work closely with the Set Designer, Alfie De Trolio.

We’ll get a list of the items that are to be shot a little in advance of the shoot dates then we’ll work out ideas and approaches for each shot, which we share with the team at the Telegraph. This relatively flexible approach means we get quite a lot of freedom to try different ideas and set ups.

This shoot was a full page of a Tag Heuer Carrera. We liked the idea of using stainless steel hosing to create an industrial feel for quite a masculine watch. The process is an organic one, working on set, directly to camera.