Telegraph Luxury - Fendi

Here we had to display the full range of a new Fendi perfume.

Still life in its most basic form is trying to find interesting and new ways to capture, often, regular subjects.

In this case myself and the set designer Alfie De Trolio didn’t want to go down the usual beauty approach, but to introduce a rougher and less refined aesthetic.

The set itself was all balanced naturally, without rigging or a glue gun, which gave the day a certain amount of jeopardy!